From Design to Shot: Exploring the Super 28V

Canon, a forerunner in the 35mm camera industry, consistently blends unique design with functionality. The 1994 model, known as the Prima Super 28V or the Autoboy Luna in Japan, stands testament to this. A particularly captivating feature of this model is its lens barrier, which mimics a ¾ moon, endowing it with a distinctive visual allure. Notably, the Canon Prima Super 28 N is essentially identical to the 28V version, with the primary distinction being its color.

Design and Features

The Canon Prima Super 28V, which takes its global name from its versatile 28–70 mm zoom lens, is an autofocus point & shoot camera. Interestingly, in Japan, where it’s dubbed the Autoboy Luna, its lens barrier bears a resemblance to a ¾ moon, enhancing its aesthetic charm. The camera’s wide lens facilitates the optional 13×36 mm “panoramic” image crop, exclusive to the Japanese version. The camera has a motorized film transport system, and it runs on a 3-volt lithium CR123 battery. The only limitation? This model wasn’t marketed in the Americas.

Key Insight: The moon-shaped lens cover is a nice design touch that provides a unique identity to the camera. This is especially intriguing for camera enthusiasts who appreciate design subtleties.

Film and Film Format

The Prima Super 28V is designed as a fully automatic 35mm Lens-Shutter autofocus camera equipped with a zoom lens. Furthermore, it boasts a panorama mode, with a 13x36mm frame, though this feature is reserved for the Japanese version.

Film Recommendations: To get the best out of this camera:

Power Source and Battery Life

To keep it functioning, the camera requires a 3-volt lithium CR123 battery. Here’s a link to purchase the battery on Amazon.

Exposure Control and Light Metering

The Prima Super 28V employs an electromagnetic programmed shutter and aperture, which offers varied settings across different modes. Its composite SPC for full-auto program EE with 3-zone metering ensures images capture the right exposure, accommodating film speeds ranging from ISO 25 to 3200 with DX code.

Size, Weight and Ergonomics

Weighing in at 275g with its battery, the camera boasts dimensions of 123 x 64 x 44 mm. It’s relatively compact and should be a comfortable fit for most hands, aiding in on-the-go photography.

Technical Specifications

TypeFully automatic 35mm Lens-Shutter autofocus camera with zoom lens
Picture Size24×36 mm, panorama (13x36mm) enabled (Japanese version only)
AF System3-point Smart Autofocus with infrared beam angle corresponding to lens focal length
Lens28-70mm f/5.6-7.8 (8 elements in 7 groups)
ShutterVaries across modes, up to 1/590 sec
ViewfinderDirect zoom viewfinder with multiple functionalities
EEComposite SPC for full-auto program EE with 3-zone metering
Picture-taking ModesSix modes with the Best Shot Dial
Built-in FlashRetractable flash with automatic fire in low-light
Autodate FeatureMultiple imprinting formats, including panorama
Power SourceOne 3 V CR123A lithium battery
Film Loading & AdvanceAutomatic with built-in motor
Frame CounterDisplayed on LCD
Film RewindAutomatic rewind with built-in motor
Remote ControlInfrared beam enabling camera operation up to 5 m
Dimensions & Weight123 x 64 x 44 mm, 275 g (with battery)


Canon’s Prima Super 28V or Autoboy Luna, with its unique design touches and versatile features, makes for a commendable point-and-shoot camera. Whether you’re a novice or an expert, this model holds its ground. With an ideal combination of design, functionality, and technical precision, it offers both aesthetic pleasure and quality performance. It’s truly a testament to Canon’s commitment to excellence in the world of photography.