Unveiling the Canon Sure Shot Z70W: Features & Specifications

Canon’s longstanding legacy in photography has presented us with countless models, each unique in its capabilities. Released in March 1995, the Canon Sure Shot Z70W, also known as the Prima Super 28 in Europe, serves as a reminder of the era when compact cameras were a staple for many photographers. With its interesting features and dependable design, it stands out in its category. This review aims to provide an in-depth look into the Canon Sure Shot Z70W, delving into its features, functionalities, and how it fares for photographers across the spectrum.

Design and Features

The Canon Sure Shot Z70W, a part of the esteemed Sure Shot series, is a compact camera that does not skimp on features. Its fully automatic autofocus and a zoom lens make it a versatile companion for both close-ups and landscape shots. Additionally, the ‘Caption’ models are distinct for their caption-imprinting capability, which includes date/time stamps or a choice of 25 fixed captions, albeit not free text. Interestingly, there wasn’t a Japanese edition of this camera, making it a more tailored version of the Autoboy Luna.

Film and Film Format

The Canon Sure Shot Z70W is a fully automatic 35mm Lens-Shutter camera. The 24 x 36 mm picture size provides a traditional frame size that many photographers are familiar with and appreciate.

For film enthusiasts, I’d recommend using:

  • Kodak Portra 400: Known for its stunning color reproduction and fine grain.
  • Ilford HP5 Plus: If you’re into black and white photography, this film is renowned for its rich contrast.
  • Fujifilm Superia 400: A versatile color film suitable for various lighting conditions.

Remember, this camera recognizes film speeds ranging from ISO 25 to 3200, courtesy of the DX code system, offering flexibility in your choice of film.

Power Source and Battery Life

Powering this compact beauty is a 3V CR123A or DL123A lithium battery. While the battery life isn’t explicitly mentioned, these lithium batteries are known for their longevity. For convenience, consider purchasing the CR123A lithium battery on Amazon.

Exposure Control and Light Metering

The camera is well-equipped with an electromagnetic programmed shutter and aperture, making adjustments seamless. It offers a commendable metering range, especially vital for shooting in various lighting conditions. The automatic +1.5 stops exposure compensation in backlit situations ensures photos aren’t underexposed, particularly when using the flash OFF mode.

Size, Weight, and Ergonomics

Weighing in at 250g (with battery) and boasting dimensions of 123×64×43.8mm, the Canon Sure Shot Z70W is compact and travel-friendly. Though the rubber finger rest on the lens cover has been omitted, the camera remains ergonomic and comfortable to use.

Technical Specifications

TypeFully automatic 35mm Lens-Shutter autofocus camera with built-in zoom lens
Picture Size24 x 36 mm
AF SystemThree-point measurement (five-point at wide angle) evaluative auto focusing with infrared beam
Lens28-70mm f/5.6 – 7.8 (8 elements in 7 groups)
ShutterElectromagnetic programmed shutter and aperture. Metering range (ISO 100) varies based on mode
ViewfinderReal-image viewfinder with 0.28 – 0.7x magnification and 84% coverage
EEComposite SPC for full-auto programmed EE with three-zone metering
Shooting ModesSix modes: Full Auto, Action, Night, Close-up, Portrait, and Spot
Built-in FlashRetractable flash with Guide No. 11 (ISO 100.m)
Autodate FeatureAvailable on CAPTION models
Power SourceOne 3V CR123A or DL123A lithium battery
Film Loading & AdvanceAutomatic film advance with built-in motor
Frame CounterLCD display
Film RewindAutomatic rewind with built-in motor
Dimensions & Weight123 x 64


Canon’s Sure Shot Z70W is a testament to the camera giant’s commitment to producing versatile and functional compact cameras. Its range of features makes it adaptable for various shooting conditions, while its compact nature ensures it can be a constant travel companion. While it may not compete with today’s DSLRs or mirrorless cameras, its charm lies in its simplicity and the raw joy of using film. Whether you’re a novice or a seasoned photographer, the Canon Sure Shot Z70W remains a delightful addition to any camera collection.